Rhetorical Work-up of a Rent a Car “Lease Agreement” Letter



Rhetorical Work-up of a Rent a Car “Lease Agreement” Letter

This paper discusses and describes the rhetorical state that is associated with the letter issued by the rent a car company to its current clients as well as its potential customers. This paper describes the context, authors and the audience of this situation as well as the purpose of the goal. The goal of this letter is to convince the potential and the current clients of the rent a car company to get involved in the agreement of the lease with the company for the upcoming year.

Context

On the basis of the every six months, the company offers the various and amended alternatives of the capital lease to its current and the potential customers so that eh customers may avail the service of rent a car with easy terms and conditions. The lease offered to customers is similar to the yearly and quarterly lease offered by the company. The policy states that when the clients will be availing the service they can pay the deposit for six months once, and then can avail the service without paying the deposit for the next six months.

One more situation of the new lease is that customers can pay the deposit any time of the month, and the duration of their deposit will expire right after six months they will pay the deposit. Aside from this lease also includes the term that customers will only pay 70% of the amount of any damages and the rest 30% will be paid by the company on behalf of consumers.

The lease will be effective from the start of the next month that is at the beginning of October. For the regular customers, the offer will be effective till the end of April of next year whereas, for the new and potential customers, the offer will be effective till the end of December of the current year. This means that, at an average, the clients will be having good 2 months to avail the new opportunity. If in case the interested clients fail to pay the deposit in the defined deadline they may also pay the deposit of one extra month and can avail the chance. By issuing the persuading letter that covers both the current and the potential customers the company has a good chance to increase ...