A rhetorical analysis requires the analyst to “break down” the whole text into pieces after application of critical reading skills on it (Short, 2007). In its core meanings, the rhetorical analysis doer usually breaks the whole text into the pieces. The main objective of undertaking a rhetoric analysis is to make an understanding about how the writer writes rather than what he/she tends to convey in its writing. It is about analyzing the abstract rather concreteness of the document.
A rhetorical analysis is not an attempt to make a summary of the text written by an author using various strategies. It is about analyzing a document with respect to the strategies and appeals a writer has used in his writing (Anderson, 2011). A rhetorical is generally applied to the documents that are appropriately regarded as professional and usually is a piece of writing from a well-known author or writer.
Different authors may use multiple strategies in a single well-written document to capture the attention of the reader and to achieve their goal of whatsoever they are writing (Emmott et. al, 2006). A humanities author might use different strategies than what a science-fiction writer intends to write, an analyst is therefore can use different ways to conduct a rhetorical analysis.
A good rhetorical analysis helps in understanding the implicit text patterns and strategies used to author a professional piece of writing. Authors usually use several types of rhetorical strategies to communicate effectively with the audience in a way that is best suited to convey the message or main objective of that writing. Students' conducting rhetorical analysis aids them in enhancing their reading skills. An augmentation in the critical reading skills is not the sole advantage one can gain from the rhetorical analysis, analyzing the text strategies, appeals and patterns of various renown authors will reveal upon them about what strategies do they usually use to attract its reader and make them involved in their writings. They can subsequently use such strategies into their own written texts to enchant their readers and convey their message(s) effectively.
The article used to conduct a rhetorical analysis upon is titled as “Arguments Against the CPA Exam to Gauge Accounting Program Success” and is authored by Dr. Ponemon (Ponemon et. al, 1998). The article was written back in May, 1998. Dr. Ponemon is an accounting professional and has served the accounting discipline for many years. He has worked as an educator of accounting, acting as a partner in a multinational public accounting company and CPA. Dr. Ponemon's has written his view, in against of, about the usage of CPA exam to judge the capability and understanding of the students regarding accounting programs in various academic institutions. The potential audience for the rhetoric analysis conducted on this paper by me is my classmates, our instructor and other faculty members. Dr. Ponemon has targeted the audience which relates itself to the discipline of accounting ...