Review and Analysis

Review and Analysis

Branding's Big Guns

This article is been written by Paula Andruss, which wrote about the branding strategies of some of the biggest brand of the worlds, who are considered as the biggest guns in branding that bombards advertisements like a furious machine gun.. The brands, which are discussed in this article are Coca Cola, Apple, Amazon, FedEx, Ford, Nike etc. These are considerably the biggest brands that spend billions of dollars every year, just on their advertisements.

Brands are build not created, and to formulate an unknown name into a world famous brand - various aspects work simultaneously to accomplish the target. It is also set in mind that every year 1000s of brand comes, and unfortunately have to go; however, very few remain there and are able to build their identity in the minds of the audience. This article is highlighting upon some of the similar brands, which were created for common business purpose, but eventually become some of the biggest brands in the world.

Building a name into a Brand; strategy and advertising plays the most pivotal role. One should consider it a fortune favor for all these brands that when they got mature media cam into being, and helped them to go global, which not only make them known across the globe but also amongst the first to reach people across continents. In this contemporary era, it is not easy to build a name into brand, since many similar brands are already operating in the industry. Nevertheless, it was also not that easy back then. These brands has worked hard in formulating their identity, various innovative efforts and advertising are presented by these brands that has made them known across the globe. Nevertheless, advertising is not only the aspect that builds brands.

A brand is a promise, which means that it needs to fulfill the expectations of the people. A brand lies at the intersection of promise and expectation; thus, it is essential that what a company promise must deliver it according to the expectations of the audience. Otherwise, similar to those 1000s of brands those come today, and go by next day; no brand would be able to survive. The success story, efforts and strategies are golden assets for any name that is hoping to become a brand.

The Role of Tone from the Top

This article is principally about the tone of top management in an organization structure. The article is written by Bob Lane and John Deere. John Deere is the Chairman of a well known organization, who has the first hand experience of the tone used by the management in order to organize certain situation or to take some work from the workers. But the question that is raised in this article is about the practicability of the tone that top management usually use to make an impression over their subordinate workers.

According to Deere, tone is usually manipulated in order to make an impression over the employees to boost their performance or to let them work ...