RETAILING IN INDIA

Retailing In India - With Special Emphasis To Positioning OF Retail Outlets

ABSTRACT

The main focus of the research is to determine how retailing sector is performing in India and specifically emphasising the positioning of Retail Outlets. The retail industry in India is very large as there are many international brands operating in India. The population in India is also very high and there are different kinds of income groups are present. The consumer spending index is rising in India and people are getting used to the branded products. This is bringing a change and raising the economy position of India. There are difference perceptions of the consumer while going for a retail outlets. There are different outlets present in India such as there are different outlets for food and different for apparel industry. This research will provide the consumer perception about the different branded food chain outlets performing in India. Primary research design is used to data for the research. Questionnaire has been used as a research instrument for the collection of primary data through communication approach. The Questionnaire is distributed among to the Housewives who frequently go to these retail outlets for purchasing day to day requirements. The respondents were very co-operative in providing information which greatly helped us in this project.

TABLE OF CONTENT

ABSTRACT2

CHAPTER 1: INTRODUCTION5

Background5

Significance of the study5

Theoretical framework7

Rationale (foundation)8

Research questions9

CHAPTER 2: LITERATURE REVIEW10

Introduction10

Retailing in India11

Differentiating local stores and supermarket13

Moderator Variables and Shopping Motivations15

Strength of supermarket (price promotion, bulk buying)16

Perceived Behavioural Control17

Local stores and supermarkets17

Effects on local stores18

CHAPTER 3: METHODOLOGY20

Research Objective20

Research Design20

Step.1 Statement of Hypothesis23

Step.2 Calculation of Grand Mean23

Step.3 Calculation of Between-Column Variance23

Step.4 Calculation of Within -Column Variance23

Step. 5 Calculation of F-ratio24

Reliability and validity25

Ethical issues27

Research Limitations27

CHAPTER 4: FINDING/ANALYSIS29

Snapshot Of Indian Apparel Retailing Industry29

Retail Consumption32

Retail Consumption36

Indian Apparel Retailing Drivers42

Customer Selection Criteria of the Apparel Store44

Demographic Profile45

Challenges Facing by the Apparel Industry45

Threat from Unorganized sector45

Perception of Consumers45

Increasing Competition45

Gaining customer loyalty46

Major Players In Indian Apparel Industry46

Pantaloon46

Mission Statement47

Company Vision47

Key strategies adopted by pantaloons47

Integrated businesses47

Blending Strategies48

'Family focus' rather than 'individual focus'48

Paradigm Shift In 'Rapid Roll-Out'49

V - MART49

Bazaar Kolkata49

Preference51

Analysis:51

Food Retail In India52

Integration Of Food Industry - The Key Driver Of Food Retail In India53

Major Players In Food Retailing55

Pizza Hut55

McDonalds55

Domino's56

US Pizza56

Analysis:58

Discussion59

CHAPTER 5: CONCLUSION67

CHAPTER 6: RECOMMENDATIONS68

Grocery Retailing68

Apparel Retailing69

Food Retailing70

APPENDIX71

APPENDIX - 171

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APPENDIX - 587

BIBLIOGRAPHY91

CHAPTER 1: INTRODUCTION

Background

The retail sector of India is expecting $427 billion revenues in 2010 and $635-640 billion in 2015 (Monroe 2010, 209). India is considered as one of the rapid growing inconomies globally. Gross domestic product of India is increasing by 7.5% every year. There is more growth expected in the future years. In most of the researches it can be found that econometric models are used for the evaluation and analysis of the effects of local stores and supermarkets on sales of the retail stores. For analyzing the attributes of the consumer buying can be analyzed by implementing sensitivity analysis. This research will be helpful for the supermarkets in order to determine the profolio of the products that are mostly in demand and can study ...