RETAIL MANAGEMENT AND MARKETING Retail Management and Marketing



Retail management and Marketing

Part 1

a. Selection of Retail Category

The retail category in which I am interested to write is food and beverage stores. Food and beverages stores includes supermarkets, convenience stores, grocery stores, retail bakeries, fruits and vegetables market, fish and meat market, confectionary and nut stores; and liquor stores. All retailing activities are very important to manage in order to make the business activities profitable and significant in the related market. There are various changes that are made in the retailing management and marketing of this category in this era as compared to traditional retailing (Levy, 2004, pp. 26).

Retailing management involves taking into consideration the principles of international and global retailing, technology in retailing and ethics in retailing and the issues that the management faces should be strategically resolved.

b. Issues Affecting the Industry

There are some issues which the management of a retail organization faces which affect the industry. It is very important to solve these issues through some strategic planning to improve the retailing process of an organization and help the industry to grow successfully. In the global context, there are three contemporary themes in which food and beverage stores face issues in retailing their products. These themes and the prominent issues faced are discussed as follows.

Global and International Retailing

The issues faced by the retail management of food and beverage stores in the context of international and global retailing include the selection of distribution channels of their products globally. Effective steps or policies should be planned at strategic level by these stores to create a positive impact of their brands in the global market.

Sustainability and Ethics

Ethical issues are also faced by food and beverage stores when they plan to retail their products in different parts of the world. Every region has a different social and ethical background. So, target markets should be selected according to the type of product so that the right product goes to the right place and the chances of loss or rejection of a product in a particular market are reduced.

Technology and Retailing

In this era of business, various activities of business have been changed and technological advancements have taken over the traditional business processes. So, the same factor should be kept in mind while retailing food and beverage items globally that most regions of the world have advanced in technology and are using modern communication tools to keep in touch with various channels involved in the retailing process (Fernie, 2005, pp. 14).

Part 2

The basic issues that are faced in retailing management in the categorized themes are named above but now these issues will be briefly discussed to emphasize more on the critical reasons that give rise to these issues in the retailing management. The selected issues are briefly discussed under the following categorized themes that relate to the retailing of food and beverages internationally.

Global and International Retailing

The basic issue which a food and beverage store or company faces in retailing its products globally include the selection ...