RESTAURANT ANALYSIS

Restaurant Operations Analysis



Restaurant Operations Analysis

Introduction

It is important for all business to design the operational and management strategies effectively. Regardless of the nature of the product or service, effectively designed and planned strategies provide competitive advantage and sustainability to the business. The fact remains true for the businesses that relate to food industry, such as food chains, bakeries, or restaurants. This paper describes the operational challenges for the Cheese Cakes Factory Restaurant, and makes recommendations for improvement. The characteristics required for executing leadership and recruitment process at this establishment effectively are also described.

Cost Control Challenge

The management of Cheese Cakes Factory Restaurant believes that the major reason for their success over the period of past decades is their belief that success can only be achieved by continuous innovation, commitment to excellence and no compromises on quality. However, to achieve all these factors, it sometimes becomes tough to maintain the cost control strategy.

The restaurant runs the call centers in order to take the delivery orders from the customers. In order to execute the operations of the call centre, the restaurant chain has to spend significant amount of its revenue. Similarly, the restaurant does not incorporate information and communication technology tools to their full extent, which raises the costs of the operations such as marketing, record keeping, and billing.

Recommendation

It is recommended that the restaurant should take advantage of the information technology, which could provide the restaurant not only with cost effective strategy, but also with competitive edge, differentiation and improved sustainability.

Currently, the restaurant does not offer e-commerce facilities to the customers, which is a serious drawback, and this is the main reason why restaurant has to bear additional expenses of the call centre operation. As in this era, people prefer to shop online instead of carrying cash; the use of e-commerce technology will improve the customer's experience, and it will also provide the restaurant with the differentiation strategy. Use of e-commerce will improve the sales process. The employees and other stake holders such as suppliers will enjoy the benefits and ease of e-commerce activities.

For the fast development of web store (a website, which will manage the selling of cakes and other food items), I recommend to take services of online source. As a result of my research, I found shopify.com as a decent choice. The people working for these online service providers are quite experienced in the development of e-commerce tools (Shopify Software, 2011). This will help the restaurant in starting this new service experience at the low investment of time and money.

There is a great need for the restaurant to get socially involved with the customers, using the technology which they prefer. The management can simply create a page on face book, and upload pictures and videos of the product offerings and discount schemes with the conjunction of you tube. This has unquestionably become, the fastest and cost effective way of attracting the customers, especially the youngsters. This also serves as the finest approach of targeted ...