Responses to Topics

Responses to Topics

Part 1

The biggest example in support of the argument of of Lee Robinson is Apple Inc. Apple is a renowned brand all over the world, and the products of the company are sold and appreciated all over the world. It is widely believed by many researchers like (Keegan, 2009) that the secret of success of Apple Inc. lies in its brand name which has been created through peer to peer marketing or in simple word of mouth.

Part 2

There is a misconception between early adopters and innovators as both represent early adopters. However, the following discussion is ...