People can identify thousands of odours—but there's more to stink than what encounters the nose. We furthermore depend on visual cues to recognise unclear or ambiguous scents.
Research on insight proposes that when what we glimpse “matches” what we stink (say, a dark baked cake that stinks like chocolate); the scent is more powerful and more pleasing than when view and sound don't match. “Mismatches” between visual and olfactory stimuli may furthermore make it harder to recognise what we're smelling.
This undertaking permits you know-how how the way certain thing examines can change your understanding of how it smells.