Research Writing and Marketing Discussion

Research Writing and Marketing Discussion

[University]

Research Writing and Marketing Discussion

How are you entering the data for interpretation (e.g., quantitative study=EXCEL data entry, etc; qualitative study=categorization and coding of data, etc.)?

Data collection in a quantitative study would be made on Microsoft Excel. It would be important to use the collected data, input in rows of distinctive dependent and independent variables. These variables are determined in the study. Analysis would be based on various statistical techniques including frequency distribution, multiple factors and charts.

Qualitative data would be categorized and coded. We can now count on digital camera recorders ...