RESEARCH REPORT LIPTON YELLOW LABEL

Applying Strategic Marketing Management Techniques to a Market Situation

Applying Strategic Marketing Management Techniques to a Market Situation

Introduction

These days, more and more people are turning out towards a health conscious lifestyle; for that reason people are now cutting down their calorie intake. Lipton Yellow Label, one of the most well known brand from Unilever has listened to the needs of its customers by coming up with a more healthy range of tea with less calories named as Lipton Yellow Label & Honey Black Currant Raspberry Iced Black Tea part of Unilever Global which produces more than four hundred brands focused on the wellbeing and health of its customers. Thus, Lipton Yellow Label is a diversified international brand, has been established for more than a century, and is available in more than 150 countries worldwide. Lipton offers a range of tea-based drinks, from tea bags to leaf tea, low calorie infusions, Lipton Ice Tea soft drinks and the very famous green tea full of antioxidants. Lipton Yellow Label is most common in the UK, Europe, Asia, Middle East and North America. It is the brand of the third beverage world by the leading sales amount of more than 3.3 billion. The corporate objective of Lipton Yellow Label is to attain a strong leadership position in the market, ethically by paying attention to the wants and needs of the customers, bring them products at a reasonable price.

Discussion

Ever since the launch of the Lipton Yellow Label brand in 1893, the brand has encountered continuous growth and success and has turned into the favorite tea brand all over the world. The silver spoon brand loyalty has grown throughout Europe, Africa and Asia, the company is known for having fewer calories in their products.

Thus, in this report, we will discuss the way Lipton Yellow Label has responded to the alterations in the market environment.

Using Appropriate Marketing Technique to Ascertain Growth Opportunities of Lipton Yellow Label in the Market

Lipton Yellow Label is a leading supplier of tea products in the world especially in the United Kingdom. Sir Thomas J. Lipton has remained a leader in a number of fields in tea production.

1890: The first ever purchase of tea plantations from Sri Lanka to ensure consistency and high quality.

1890: This first production was exclusively sold as packaged tea.

1906: A tea blending was created for the very first time in United Kingdom

1944: Tea effervescent was introduced in the United States.

1954: Lipton introduced its first ever tea bags.

1964: Ice Tea was launched by Lipton in the United States.

1972: Ice Tea Cans were introduced in the United States.

1992: Lipton and Pepsi-Cola declared to link.

2000: Pyramid was opened by Lipton Yellow Label in Japan.

2001: Lipton Milk Tea was launched in Hong Kong.

2004: Lipton linked business with Pepsi International and it became Pepsi-Lipton International.

2006: Lipton Linea was introduced in France.

More than hundred years of innovation and pioneering have helped Lipton Yellow Label in bringing joy to several parts of the worlds. Lipton Yellow Label offers a wide range of ...