RESEARCH REPORT

Comparison of Honda Motors with Rest of the Market

Executive Summary

The failure of financial system in 2007 led to global financial crisis in 2008, which impacted on several business sectors, including automotive industry of UK. This automotive industry of United Kingdom includes leading automakers of the world such as Toyota, Honda, Ford, and many some others. Honda is one of the most successful and growing company among all the leading vehicle manufacturers across the globe. Honda Motors covers quite great portion of UK auto market and also facilitate the market by its innovative and efficient operations. However, the company faced high competition by other giant leaders, particularly Toyota, GM, and Ford. This report focuses on evaluating the performance of Honda as compared to rest of the automotive industry of UK, while analyzing company's performance during and after recession.



Introduction1

Literature Review2

Overview of UK Automotive Industry, Including Honda Motors Company, during Recession2

Vehicle & Engine Manufacturing2

Motorsport3

Productivity at Firm Level3

Zero Emission or Hybrid Vehicles3

Approaches or Strategies Adopted by Honda Motors during Recession4

Exiting Formula One & Rock Bottom Prices4

Cutting Jobs4

Strategic Management & New Product Development5

Financial Indicators6

Honda Brand Comparison with Other Major Competitors of the Market7

Honda's Competitive Advantage8

Research Methods9

Methodology9

Research Questions9

Justification of the Method10

Data Analysis Method11

Limitations11

Findings12

Whole Automotive Industry & Honda's performance in It12

Strategies & Approaches Adopted by Honda During and After Recession to Afloat & Recover13

Honda Brand Comparison with Major Competitors15

Honda's Competitive Advantage15

Analysis16

Conclusion18

Recommendations19

References20

Appendix 122

Graphs, Charts, and Figures22

Appendix 225

Tables25

Appendix 326

Consumer Report Survey26

Comparison of Honda Motors with Rest of the Market

Introduction

Honda Motor Company, Ltd. is a Japanese public multinational organization mainly businesses as a manufacturer of automobiles and motorcycles. Honda has been the largest manufacturer of motorcycles across the globe since 1959 and the second leading automobile manufacturer of Japan. Honda is one of the leading auto makers of the world, including Toyota, Ford, Nissan, Volkswagen Group, General Motors, and others. Thus, Honda Motors Company is one of the best automobile companies of the world launched by Japanese in 1948. This research report focuses on evaluating the performance and position of Honda, mainly in comparison with other leading automakers and during recession.

As the world is still suffering from great contraction resulted due to the financial system crash in 2007, many sectors of business world have impacted by it, including automobile industry of UK (Holweg et al, 2009, p.1). All the car companies, including Honda, have been constantly trying to sustain and recover from the shock by reporting remarkable performance and declaring future plans. Like Honda has just reported an amazing performance in export sector and declared some expansion plans as well (Keegan, 2012, n.d). Therefore, based on the past successful strategies, present performance and anticipated future plans of Honda and other major companies, the idea of comparing them and coming out with the results of Honda's business operation and performance comparing to its competitors will be the main objective of this research.

Literature Review

Overview of UK Automotive Industry, Including Honda Motors Company, during Recession

As the economy of world headed towards a great contraction that ...