RESEARCH PROPOSAL

Research Proposal

Draft

In this research a quantitative research methodology will be used for the research. With empirical results. Primary and secondary data will be used from surveys past (data records)

Users and net clubs will be used as primary data sources.

Table of contents

RESEARCH PROPOSAL1

Research Proposal1

ABSTRACT5

1- Objectives6

Deliverables7

The research methods I intend to use8

Hypotheses10

Data16

Chapter 118

Literature Review18

Anecdotal19

References22

Appendix24

24

ABSTRACT

The media hype surrounding the growth of electronic commerce has led to considerable club interest in making the significant investments required to participate in this growing market.However, evidence on the benefits to clubs from e-commerce is far from being as unequivocally positive as popular accounts would lead us to believe. In this paper, we explore the following questions: What are the economic returns to UK Rugby & Sports Clubs from engaging in e-commerce? How do the returns to non-net, brick and mortar clubs from e-commerce initiatives compare with returns to the new breed of clubs? How do returns from business-to-business e-commerce compare with returns from business-to-consumer e-commerce? How do the returns to e-commerce initiatives involving digital goods compare to initiatives involving tangible goods? We examine these issues using event study methodology and assess the cumulative abnormal returns (CARs) for 305 e-commerce announcements between October and December 1998. The results suggest that e-commerce initiatives do indeed lead to positive CARs for clubs.

Introduction

The challenge for net clubs is the creation of effective organizational structures and organizational processes to exploit their technological advantages in executing in a product-market space that is novel to the club. While the ability to build an organization particularly suited to e-commerce operations is a major opportunity, the unfamiliarity of the business context and the lack of established industry relationships is a big handicap faced by these clubs. We therefore argue that the initial disadvantages of non-net clubs from being on the learning curve with respect to Internet technologies and the novel e-commerce context are likely to be largely offset by the considerable advantages derived from the migration of existing club competencies to ecommerce operations.

Further, non-net clubs can extend their intangible assets in the form of supplier relationships, brand recognition and positive reputation to the Internet while net clubs would not have these considerable advantages. There is no support for the hypothesis that returns to e-commerce events involving digital goods products are higher than returns to tangible goods. Surprisingly, returns to tangible goods are consistently, though not significantly, larger than to digital goods. The results are robust to the removal of outliers and time windows of varying length between clubs announcements and capital market adjustments of prices. Most importantly, the magnitudes of CARs (between 3 and 11 percent) observed in response to e-commerce announcements are considerably larger than those observed for a variety of clubs actions in the prior literature.

1- Objectives

This paper presents the first empirical test of the dot com effect, validating popular anticipations of significant future benefits to clubs entering into e-commerce arrangements. Investigate how community networks can support and develop local economies through the development of e-commerce and Internet technology ...