RESEARCH PROJECT

Research on AT&T Inc



Research on AT&T Inc

Background of the Research

Introduction

AT&T Inc., striving to maintain its market share from one of turgid dependability on the Iphone to a more courageous, ground-breaking and hip concern, by launching a marketing initiative that effectively combines aspects of virtual reality with the power of social networking. Inasmuch as the carrier's giant marketing strategy will include traditional television commercials and billboards, it will also optimize the capabilities of an online AT&T Store that opens the company's product and services to customers who want to create their own worlds. Previously, the company has been riding on a crest of popularity of Apple's Iphone, but lost its exclusivity, giving its main competitor (Verizon) a chance to get a piece of the golden goose. As an alternative, AT&T can continue to market the Iphone while at the same time extending its hand in the Android market. The Android market is wider as compared to that of the Iphone; this can help AT&T to maintain its youthful touch by offering its services to the internet-craze generation. Therefore, AT&T must try to balance its move; the acquiring of a new image for the consumer market (as in the Android market) while at the same time continue to appeal to professionals, corporate and government customers (in the Iphone market). This may prove to be a challenge. This marketing plan analyzes the company's competitive position before attempting to offer concrete action plans and recommendations for the execution of the plan. The Android market looks prospective and increased emphasis on Android phones can help AT&T preserve recent market share momentum notwithstanding losing its exclusivity on the Iphone. With the recent launch of a Verizon Iphone, AT&T must cement its position for life after Iphone exclusivity.

Objectives

The object of this research report is to find out about the problems and challenges faced by Apple products. From my point of view, these problems must be distinguished and removed for sustaining the market leader, these problems can be disadvantage for the company and core areas for competitors to hit that point, so I suggest filling these gaps are very necessary.

The objective of my study is to know about the subscriber of Iphone and at what intensity they used the apple products. I had almost recognized the major disadvantages that they should fill out. The methodology I applied is GAP's Model to know the quality of services and find out the customer satisfaction.

Significance of the Study

From the organization part we came to know that Apple Iphone is the market leader in the mobile telecommunication industry in whole the world. The market share of apple co. is very much high but for sustaining in the world's market they have to keep changes and produce innovative and creative things to satisfy their customers and take competitive advantage. Companies can easily aware whether their customers are satisfied with them or not it only can be possible through customer feedback system and through sales of the company so every company should need ...