Research Plan

Plan To Carry Out Research

Plan To Carry Out Research

Introduction

This paper includes a sound and practical plan that would help to carry out the research project. It aims to help a retail company that has no internet website. The paper would include an advice to the company in order to implement a successful research proposal. It would take into account the important considerations for the research including the research method, sample, and market analysis.

Background

The main aim of the research paper is to develop the understanding of applying business model in order to avoid potential disastrous internet start-ups. It would help organizations to minimize the risk of starting up a business on internet. According to Holden (2010, pp.1), doing business through internet has enabled many individuals to earn money and enrich their lives. The location of doing business is no more a factor that can limit organization's operation.

The change in technology is changing the way organizations publish information along with high customer's expectations. The change in Web has enable organization to move from physical collection of information into an access-based website (Newman, 2007, pp.1). The use of internet is providing many benefits for organizations. For a retail business, it is easy to establish a website that can enhance firm's functioning. It can be a source of attracting customers from all around the globe. It can help organization to achieve a competitive edge of competitors.

Business Model

Business model can allow any kind of organizations to establish plans of implementing online business. There are tremendous benefits that an organization can have by E-commerce. It would enable an organization to compete with bigger businesses. It can be source of achieve cost differentiation or broad differentiation. The terminology of business model refers to a combination of shared goals, characteristics and behaviours that an organization follow in order to respond to a business situation. Organizations should keep in mind that ineffectiveness in business model can be a cause of business failure (Moore, 2008, pp.250).

Application of business models play an important role in assessing management to avoid potential risks involved in internet start-ups. Many internet start-ups failure came from the wrong implementation of business models and strategies. The development of business models and strategies can provide an opportunity for organizations to transform an industry. The use of websites and technology may allow an organization to lower price and increase quality of products and services (Elliot 2002, pp.12). The use of website would allow an organization to reduce the cost of physical operations. It would improve services and save a lot of time. The availability of internet would enable customers to buy online. It would offer convenience and increase availability of product to the customers. The cost of establishing a website would not require a large amount of capital. It would allow an organization to work 24 hours a day. The availability of website can help to cater a large number of customers. It is beneficial for both customers and ...