RESEARCH PAPER: ORGANIZATIONAL BEHAVIOR

Research Paper: Organizational Behavior

Table of Contents

Introduction

Starbucks Coffee Company

Brief overview of the organization

Role within organization

Problem issues

Problem Identification

Problem

Nature of Problem

Victim of Problem

Extent of Problem

Fundamental Problem

Literature Review

Sources and uses of information

Research question

Analysis of Problem

Causes of problem

Non Rewarding Behavior of Employer

No Employee involvement in Decision Making

Leadership and Organizational Behavior concepts present in problem

Motivation

Teamwork

Communication

Possible Solutions

Employee Motivation

Promoting Teamwork

Improve organizational communication

Research Paper: Organizational Behavior

Introduction

Starbucks Coffee Company

Starbucks Coffee Company is the most famous coffee shops chain in the world offering special coffee beans and a variety of coffee and tea drinks. It owns about 16000 stores in more than 50 countries of the world. Starbucks is one of the rapidest growing corporations in America. Besides the quality of coffee, the friendly customer service and casual and comfortable environment are the reasons of Starbuck's worldwide popularity.

Brief overview of the organization

Starbucks is a global chain of coffeehouse with headquarters in Seattle, Washington. It is the largest coffeehouse company in the world, with over 16,000 stores in more than 50 countries, out of which over 12,000 in the United States and Canada, and over 700 in the UK only. Three partners namely Jerry Baldwin, Gordon Bowker and Zev Siegl in Seattle founded the Starbucks in 1971. Howard Schultz, who is currently President and CEO of the organization, was hired as Director of Retail Operations and Marketing in 1982. Since its foundation as a local coffee and coffee bean retailer, Starbucks has expanded rapidly. Starbucks was opening a new store every week in the 1990s, which continued until the 2000s. Starbucks opened its very first store outside the United States or Canada in the mid of 1990s, and now the international stores comprise around one third of the total Starbucks' stores in the world (Starbucks, 2008).

Role within organization

I am working as an organizational coach to study and analyze the organizational issues specially employee related issues that are overlooked by the top and upper management due to gap in hierarchy levels.

Problem issues

The global economic recession badly affected almost all the businesses of the world, as it was a global financial turmoil. Because the outlets or chain offices are an indicator of all type of damages to the company, many of the Starbucks outlets suffered financial meltdowns due to low sales. This in return decreases the overall profitability of the company. Before the occurrence of the financial credit crunch, Starbucks planned to open 900 new stores in 2009 outside the United States, but after the economic crises, it announced the closure of 900 stores in the United States since 2008. Not only this, the decrease in sales forced to take cost cutting measures, like many other companies they also decreased the salary and benefit packages of the employees as well as other additional incentives. Many of the valuable employees left as they get better opportunities from the competitors or other market players. To remain competitive in such situation, Starbucks stop hiring new employees and also stop purchasing new equipment, which doubled the pressure on previously owned ...