Research Paper

[Name of the Author]

[Name of the Institute]

Marketing Management

Introduction

Ethnic and cultural influence over any brand is impact a lot, although the more effective industry is beer in which , their companies have to revised their marketing strategies all the time in order to captured the mind of consumer. In this paper I will discuss that how the beer company Speakeasy had affected through ethnic and culture while promoting their brand in marketing. In the later part of this paper I will also discuss that how brewery works marketing strategies used by them.

Discussion

Hostory

Speakeasy is the big brewing operation the San Francisco, established in early 20th century (parksidebrewing). It is located in the industrial part of San Francisco that is near hunter point in the south east corner of the city.

Ethnic and Cultural Influence

Religions influence utilization behaviors and the buy example of the single person. For example, Islam in the North does not permit brewer parlors and imbuement of liquor, in as much as in the South beer is sold all over the place. In view of religion some wedded ladies can't move freely as they like. All the aforementioned influence the Multinational National Companies marketing performance. They should acclimate their feature and advancement to suit their zone of operation.

Cultural values are considerably held convictions that affirm what is alluring and have an effect on the activities (Dummitt, C. (1998). The values influence the standards, which specifically satisfactory reactions to specific scenarios. The convictions, cultural values and standard in diverse nations show incredible variety.

Methods

There are the following steps are required to make the beer and that is described below of making Bone yard bitter:

You have to mash he grain in six and half quarts gypsum treated water from around 133 Fahrenheit for around 30 minutes and the three quarts of building ...