Research Paper

Research Paper

Quantitative research plan

The research activity today no longer belongs only to academic centers and institutions specialized to incorporate into day-to-day business and other organizations (Hunter, Laura and Erin Leahey, 2008). Faced with a broader business environment and turbulent, research now represents a resource of great power to collect, analyze and extract valuable data, both external and internal to organizations. This article aims to provide some basics about methods and techniques of research and analysis of quantitative and qualitative data. Through some basic precepts about the activity research, and also through various practical examples of who resort to such analysis, ...