RESEARCH METHODS OF AIRLINE INDUSTRY

Research Methods of Airline Industry

Airlines is a company that provides air passenger and freight transport. The size of airlines varies greatly, from only one or two planes of small companies to large multinational companies. Although the industry initially slows growth, airlines started to take off after World War II an important way, some pilots as a flow of returnees. In 90's, air travel has become ever-present.

Airlines, or airlines, are those organizations engaged in transporting passengers or cargo, and in some cases, animals, and aircraft. The airline world is complex. There are companies engaged in transporting passengers and cargo on a regular basis, while there are other companies that transport their customers or groups of customers in a timely manner agreed between them. These latter companies are called “charter “.

In the case of airlines that carry out the cargo, it is the same, while some, such as FedEx, operating on a fixed timetable; others operate as appropriate to the clients that hire them. Some airlines have been involved in the transportation of animals, as in Kentucky, United States, from where it operated one that was dedicated to the transport of horses to international events in horse racing.

Regional Airlines are operating at medium-capacity aircraft low on short routes or low demand or high frequencies. They usually performed only rarely domestic flights and international. Most of the low-cost airlines are included in this group, like the airline Pluna, of Uruguay. (Kathleen, 193)

Network airlines are operating at a fleet wide with many types of aircraft of various sizes, from small regional aircraft to jumbo jets for transcontinental flights. They are characterized by a network that combines long-haul flying medium and short range, depending on the model of "hubs" or hubs. Most of the traditional flag carriers and included in this type.

Large airlines are mainly dedicated to making long flights or high density between the main international airports in the world. Their fleets are characterized by large aircraft. Examples are Singapore Airlines, Virgin Atlantic or the old BOAC. (George, 100)

Consumer is defined in terms of economic goods and services. Consumers are potential buyers of products and services offered. However, no monetary exchange is necessary for the definition of consumer. The individual buyer usually makes the purchase with little or no influence from other people, unless you make a purchase at the request of another person or on behalf of a group, its decision will be influenced or not taken a decision on purchase. (Mike, 209-213)

Airlines need to recognize that mileage-based segmentation is inadequate, whereas value-based and needs-based approaches can help guide investment decisions and drive greater insight into the needs of high-value customers.

Marketing cannot conclude until you are satisfied the needs and desires of the client, even if the exchange has already happened. The client consumer is who will determine when you feel satisfied and only then the marketing efforts shall be deemed terminated. (Maurice, 134-135)

Even so, some products, as some support services, which require a continuation of ...