RESEARCH METHODS

Research Methods



Research Methods

Introduction

The study design suggested for understanding the reason of car owners join the manufacturer's sponsor clubs is the unstructured interviews, focus group, or observations. It is important to analyze if this interview design works best in this regard. Keeping inv view this analysis, the paper discuses the justifications for the use of such research design.

Description of the topic

Many car owners join the manufacturer's sponsored clubs. A car club is an organization of car owners and enthusiasts. There are a number of different types of automobile clubs, organized around all kinds of subjects, and some are international in scope, with members located in many far corners of the world. Generally, the only requirement to join a car club is a payment of fees generally welcomed as members of enthusiastic colleagues, and many car clubs have a presence online, making it easier for members to coordinate and maintain informed about club events. To analyze the reason for this practice, the research uses the unstructured discussion with the car owners.

Collecting Data by Interview

The interview is a conversation, no question, to analyze the characteristics of systems with carefully selected personnel for their knowledge of the system; analysts can gain information not available in any other way. In investigations of system, the quantitative and qualitative forms of information important. Qualitative information relates to opinion, politics and narrative descriptions of activities or problems, while quantitative descriptions regularly deal with numbers or quantities. Often interviews may be the best source of qualitative information. The other methods tend to be more useful in the gathering of quantitative data. There are valuable views, comments, ideas or suggestions in relation to how you could do the job; interview is sometimes the best way to learn about the activities of companies. The interview can quickly discover misunderstandings, false expectations or potential resistance to development applications; indeed, it is often easier to schedule an interview with senior managers, who asked to fill out the questionnaire (Punch, 1998, 79).

What are Unstructured Interviews?

The unstructured interview is the method of data collection the most widely used in cultural anthropology. In this approach, the researcher has some idea of the topics to be covered and can use a list of topics as a reminder, but it has minimal control over the order in which topics are discussed and the participants' responses. In unstructured interviews, no specific question is asked, and the range or types of possible responses are not defined in advance. The interview is an unstructured, informal discussion which aims to encourage participants to talk openly and express themselves in their own words (Patton, 2002, 141). The unstructured discussion has been to treat a straightforward problem, where the scope for differing opinions is low. This list three factors that the difference of the above:

The problem considered is more limited in scope.

It is much more limited

It is less formal. The discussion is brief and simple.

Advantages of Unstructured Interviews.

The main advantage of the informal interview in the form of conversation is that it ...