Research Methods

Table of Contents

Qualitative vs Quantitative Approach3

Mono or Mixed Strategy4

The Background4

The process of mixed methods research4

Method for Data Collection5

Type of Data Collection6

Relevant Academic Sources6

Gantt Chart of Tasks and Timelines8

Ethical Issues in Research Methodology9

References10

Question no.1) Discuss, with justification, whether you think a quantitative or qualitative approach would best suit this project. Use relevant theory to justify your chosen approach.

Qualitative vs. Quantitative Approach

Both quantitative and qualitative research will be used for this research project because mix method research strategy will be used for this research, which is a blend of both qualitative and quantitative research strategy. Quantitative research is designed to empirically identify the presence and magnitude of differences between individuals and/or groups of individuals while qualitative research is typically more focused on sense making in a purer sense.

Quantitative research primarily helps answer the question: “How much?”, “What” and “when”. They are usually carried out on a relatively large sample of respondents, the most representative of the target population and allow the generalization of the results obtained and the use of a series of statistical analyses. Quantitative tests are used when the results obtained for the sample in question we propose a population, usually much larger than the test sample. Their task is to describe the phenomenon within the prescribed range of issues previously adopted by category. Due to the population included in the research, quantitative research can be divided into consumer surveys, which are audited persons or households, surveys, business-to-business, which are audited entities and the study of distribution

Quantitative research is also typically designed to test predetermined hypotheses that are formed based on existing theory, which is a deductive process. While qualitative research often functions to develop theory from the data that are collected, which is an inductive process. With these two distinctions in mind, it is also often suggested that qualitative research tends to focus more on rich description of a phenomenon than on its quantification. Thus, instead of relying on numbers, counts, and frequency type data, qualitative research will often involve the collection and analysis of detailed observations, stories or narrative histories, sounds, pictures, or video.

Qualitative methods often bring a new or fresh perspective to existing research in fields of science that have been dominated by quantitative methods. When combined with quantitative techniques, qualitative strategies can often help researchers to more strongly support their research design choices and final inferences (Shaw. 2003). For example, in the case of healthcare related interventions, which are implemented in highly complex environments, answering the question of why some interventions work while others fail is not easily done within a quantitative framework. Such a question can be more comprehensively addressed with the use of a qualitative or combination of qualitative and quantitative (i.e., mixed-methods) strategy (O'Cathain. 2010).

Mainly focuses on individuals or small groups of people deliberately chosen and generally relate to measurable factors is difficult. Allow us to answer the questions "why" and "how". The main objectives of this type of research are to understand the motives, getting directly to undisclosed reasons preservation ...