RESEARCH METHODS

Qualitative and Quantitative Approach In HRM and Employment Relations

Qualitative and Quantitative Approach In HRM and Employment Relations

Introduction

Estimation can not always be beneficial and helpful, most of the times the decision or the planning which are based on mere estimation have proven to be either ineffective or extremely detrimental for the organisation. There is a significant difference between merely placing your conviction into the estimation for carrying out an action or planning, and placing your conviction in the thorough and well conducted research. Estimation provides you with no signification evidence, ground work, and probability of the action or the planning being successful and lucrative. However, a well-conducted research studies a situation from all possible dynamics and evaluates the given situation with respect to the options and alternatives available. Therefore, it is quite understandable that in the modern era and endlessly progressing world, why the leading or even small businesses give so much weight-age to a well conducted research.

Mainly because, these researches enable the company to take a broader look and analysis, of both the internal and external environment, and take the company to a position from where it can judge the best scenario and application. Where the research regarding the external environmental, enable the company to take an overview regarding the competition, customers, industry, geographical dynamics and much more, the research conducted for internal environment enables the company to make a thorough analysis of their strengths and weakness, with respect to the external environment. Moreover, the internal analysis enables the company to take a deeper look at the processes and procedures, and the relative changes or improvements that are necessary to be employed in order to enhance them.

Different Methods of Research

As discussed earlier, that a research tries to cover an issue with all possible dynamics. Interestingly, as time progressed, the world kept on discovering new and advanced methods of research and their appropriate analysis. However, there are a few research methods, which the companies extensively employ in order to explore the desired domain of the business arena. Amongst the most common and vitally used research methods by numerous companies are penned down in various categories, and all serve the desired approach of the company with respect to the research conducted and the analysis it may entail.

Amongst the numerous categories of the research methods, are the experimental research approaches. These experimental research approaches entails the astute handling or usage of quantitative and the respective independent variables, in order to attain the data that can easily and effectively be analysed in a statistical manner. Moreover, other aspects such as the scientific measurements, the employment of the null hypothesis, and the test hypothesis are the integral component of the experiment based research approach.

The other category entails the opinion based research approaches, which encompass the questioners that are subsequently used to quantify the opinion or the information gathered. It is rather a hard task to point out or define the variables, as this approach is fundamentally based on the emotions and opinions of the participants ...