RESEARCH METHOD



Small Scale Research Project In A Local Estate Agent

Small Scale Research Project In A Local Estate Agent

Introduction

Importance of research

With the increase in globalization and with the increase in competition, the research has become an essential part of any business in today's world. The research studies and research activities are carried out by the companies in order to understand the depth of changing trends in the societies. The research studies are carried out in order to grab the opportunities in the market and to gain the competitive advantages among the competitors. Research studies are carried out for many purposes. When the new product is to be produced, the companies conduct the research survey in order to know the needs and requirements of the customers. It is also conducted to identify and to analyze the satisfaction among the customers regarding the product or services of the companies. Conducting the research studies benefits the companies in many ways. It allows the companies to make better their products and services and to attain the higher level satisfaction from the customers towards it.

Importance of research objectives

Conducting the research activity requires the companies to define their research objectives and goals that are align to and are in accordance to the missions and long term objectives of the company. When the research goals and objectives are clear to the companies, they can carry out the research activities in an efficient manner and can draw out the accurate results of the research. When the companies are not clear about their research objective, they cannot draw out the accurate results of their research that can benefit them in improving their business operations. Companies conduct research activities for a variety of reasons. These reasons may involve measuring level of satisfaction among the customers regarding the product and services of the company, analyzing and understanding the customers' interest on a new product or service, analyzing and identifying the impact of marketing and advertising aspects upon the customers' perceptions and preferences. The companies also carry out research studies to find out the solution to their problems and also to understand the strategies and activities of the competitors in the market. Thus the research activities are always significant to the companies as it assist the companies to identify their current position and their potential in serving the best services to the customers.

Introduction to project on small scale research project in a local estate agent

This research project is aimed at discussing the customers' aspects in the local estate agent. A real estate agent firm, ABC Company, is operating in the real estate industry and the company wants to know the preference and satisfaction levels among the customers regarding it services. This paper is aimed at providing the company's owner with the recommendations so that the business processes can be made improved according to the needs and requirements of the customers that are identified by the research and the customers can be given the best services that can lead the company to ...