RESEARCH METHOD



Small-Scale Research Project In A Local Estate Agent

Small-Scale Research Project In A Local Estate Agent

Introduction

Research is an important aspect in conducting and running any business. Companies conduct research activities in order to understand the new trends and opportunities in the market. When the companies introduce new products or services in the markets, they conduct researches to determine the needs and requirements of the customers. Companies also conduct research activities in order to analyze the level of satisfaction in their customers who use their products and services. This assists the companies to make better their products and services according to the need and requirements of their customers. When the need and requirements of the customers are fulfilled, the customers become loyal to the company and give the greatest profit margin to the company.

The companies that conduct business activities must define their business goals and objectives. With clear objectives, the companies cannot conduct their businesses efficiently and effectively. There can be various objectives of the companies and organizations to conduct the business. These objectives may involve measuring satisfaction among customers, analyzing the customers' interest on a new product or service, analyzing and identifying the impact of advertising among customers. Many times the companies conduct research studies in order to find out the solutions for a specific problem or a critical situation. This paper aims at discussing the research project in a local estate agent. The research is to be conducted to analyze the satisfaction level of the customer and to get the customers' recommendations for making the improvement in the services that are delivered. The following section details the outline and framework under which the research method and research activities will be conducted.

Discussion

The real estate business is also becoming a great and competitive industry in the businesses in today's era. According to Isakson H. R., Spencer M. (2000, pp. 179), the increase in globalization has created the big scope of the real estate business industry. This situation is due to the increasing number of customers in the market and the increasing number of real estate companies in the towns. Due to the increase in real estate business industry, various customer related issues are also increasing like other business industries. The customers are also becoming aware of various issues in the real estate dealings. The major issues in this type of business involve ethical and legal issues, environmental issues, customer satisfaction and trustworthiness issues, and the professional issues images. The companies are required to make careful consideration of these issues while conducting the research activities.

In this section the plan for undertaking small scale research project is to be framed for the XYZ Company. The aim is to analyze the customers' satisfaction and to make the recommendations for bringing the improvements in the services being provided. Following is the way in which the research study will be conducted.

Qualitative research approach

In order to identify the level of satisfaction among the customers, the qualitative approach will be ...