RESEARCH METHOD

Research Method



Research Method

Introduction

This chapter explains the methodology that is applied in order to obtain material, information and data. It also describes how the researcher has analyzed the collected information. Furthermore, the chapter discusses the approach on the basis of which the findings are going to be analyzed. This research tends to be founded on a mix of Quantitative and Qualitative research approach. Moreover, it also tends to include any other source of information which helps to decode and inject the understanding of the subject in a more efficient manner. Keeping in view the approach taken in earlier studies the research began with a broad analysis of the existing literature. Moreover, it is essential to note the fact that the conclusions and the results tend to draw its roots from the analysis based on the understanding developed through scientific manner.

Research Methods

For the reader to fully understand the research process, the researcher made further effort to use structure of a research onion as proposed by Saunders et al (2003) to explain the methods adopted in this study. The research onion also expedites the process of realizing the most suitable research approach/strategy. Thus it helps the researcher to determine appropriate philosophical orientations thus making clearer the best strategy to be adopted in the research exercise (Armendariz, 1998, pp.241-255). Finally, the research onion also offers certain clarity as to time at the disposal of the researcher. The diagram below shows a better picture of what has been explained;

Method of Inquiry

The course of the research tends to be based more on quantitative method rather than qualitative method. Reliance on the quantitative method tends to be solely due to the reason that it tends to provide much more comprehensive and logical answers, if pitched against the qualitative method. Essentially, the course of the research is such that the researcher needs to explore different areas in order to formulate the appropriate answers for the framed questions. The researcher needs to touch upon different strategies and decipher various reasons which have been responsible in shaping the picture which tends to exist today (Jonathan, 1999, pp.229-248).

If the qualitative method would have been applied than the results obtained won't be touching problems deep down the surface. It would only be answering the on surface assumptions and problems. Moreover, the fact also needs to be kept in mind that Quantitative research uses scientific methods to investigate phenomena and address issues and problems. These methods utilize an objective manner that enhances the reliability of the information and reduces biases. This approach attempts to understand all aspects of people's behaviors, attitudes, and experiences. To address the research questions, the quantitative approach depends on four main data collections strategies: participation, observation, interviews, and analysis (Benjamin, 1994, pp.296-312).

Literature Search

The measurements of choice for literature were relevancy to research topic and year of publishing. Both public and individual libraries as well as online libraries were chaffered to approach the data. Some of online databases that were accessed are SAGE, Questia, emerald, Proquest, ...