Representation Men and Celebrity

Representation Men and Celebrity

Introduction

In today's world the magazines are greatly focused audiences and that is why the type of advertisement that they have is also specifically targeted. We can take the example of Tag Heuer that would not be posting advertisements in the magazines that have a target audience for teenagers. This is because the products they sell are watches that are highly expensive and therefore the target audience that they want to achieve would not be accomplished.

Celebrity Representation

Star icons today form the identities for the media. It can be said that the stars that appear in advertisements especially in magazines should be more significant socially rather than just being handsome and attractive. The image that they show in the magazines is a reflection of what values and ideologies that have created within a society. The form of advertisement has changed a lot in the modern world. People who are engaged in the promotion of products have utilized many different strategies in order to increase their sales and also to maximize the publicity of their brand or product.

Men are considered to be the most attractive personality when it comes to products that need to be represented by some rough and tough personalities that cannot be related to any women.

The followers of these celebrities often try to use those same things that are used by those celebrities that explains the concept that if one wants to be like someone (like any celebrity) then that person should use those gadgets that are used by that particular celebrity as that gadget explains the characteristics of that person in a much better way.

Representation characteristics

The representation of celebrities includes the following considerations

Positive and negative aspects as well as challenging and traditional representations

Ideology lying behind the representation

Utilization of the representation by the media

The part of selecting, creating and anchoring the considered representations

Representation means the creation of the aspects of the world within the media. These aspects can be people, places, problems, events, issues as well as different abstract basis.

When applied to a study of the media, representation is a complex concept through which we attempt to understand how the media constructs its messages and how audiences respond to that construction' (Connell, 2010)

Celebrity Examples

Daniel Craig

An example of James Bond can be observed. Bond is basically a masculine man that is greatly followed by women. He can be considered a womaniser that loves to seduce women and that he is very good at it. Bond uses charming lines and statements as he phrases and mainly is not a one women guy. Bond is not used to stay with single women for a long time and changes his passions based on the type of jobs that he is being given. Bond uses violence and aggression in many of the activities due to his job.

The qualities that Bond has women require in their partners. Every women desire of a masculine man and the aspects that are observed in Bond. Bond is of a flirty nature ...