Reposition Typewriters to New Target Market

Reposition Typewriters to New Target Market

Introduction

Technology has replaced several conventional methods of working. It can be stated that convenience and simplicity is brought by technology in human lives. It is inevitable that technology will further advance and simplify lives due to human knowledge, desire, and want for profit. Each technology invented has certainly led to a change in lifestyle. However, some of the old products which were used have the potential to enjoy a fair share in market. Therefore, they need be repositioned to new target markets for a better outcome. Old machines such as typewriters are rarely used these days. They have the ability and some features which were not replaced by the computers (Chakravorti, 2004). This paper discusses the repositioning typewriters to a new target market and entails its new uses in cases of innovations.

Discussion

The advent of technology has replaced the traditional ways of working. The outdated technology is substituted by new innovations which have caused convenience to human beings. However, some of these outdated and old-fashioned gadgets have proven to have a potential in market these days. For example, typewriters which are not widely used these days, have the prospective of attaining a considerable market share. There are various challenges faced by new technologies which can be overcome by the replacement with conventional means (St-James, 2001).

The typewriters have lost their significance in the mist of advancements. However, some people still regard typewriters and prefer them over the modern techniques. This is due to the fact that many machines these days are based on the energy consumption. This poses a challenge for the energy-conscious individuals and nations. Typewriters provide solutions in such cases. However, the data transmission remains a problem in this scenario. This can be resolve by the integration of transmission techniques and options in electronic typewriters.

Features and Potential

The features of typewriter has made it popular followed by its public demand. The most convenient feature of this product with respect to today's market was its independency from electricity. The typewriters in previous decades did not need electricity to power them or run. This can be more useful these days when the nations are becoming more energy cautious and inclined towards saving energy. This raises the concern of its potential in today's markets. This means that typewriters can be used instead of computers and replaced where energy shortfalls are observed.

Another potential of typewriters can be seen in artwork and talent. There are many artists who use typewriters to create masterpiece portraits and drawings. This is the means of their art. Typewriter is used as a tool by some of the artists to show their talent. This poses new rising opportunity for the new generation. Another importance of typewriters can be seen in educational sector. It was considered as a professional device which assisted people. It can be repositioned in the educational sector by explaining its advantages and spreading its benefits. However, this cannot add sufficient support to the education sector ...