REPORT

Report - Airline Industry

Report - Airline Industry

Introduction

In today's fast pace of competition, the companies have to ensure the effectiveness of the management of its different departments. The management of the different departments of the company have significant impact upon the success of the company. With the increase in globalization and with the increase in the competition around the world, it is necessary for the companies to manage their business operations in a way that can allow the company to sustain among the competitors in the market.

In today's century where other business are growing and operating in different industries, the airline industries are also increasing and growing around the world. Different air lines companies are being opened by different countries and are provides the competitive services to the customers around the world. The airline industries are increasingly having the airline companies which are given rise to the competition. The increase in competition among the airline companies has increased the need of the companies to manage their business in efficient and effective manner.

The selected case study based upon which this report will be developed, is related to the Air Asia X Airline Company. The Air Asia X is a Malaysian based company that operates its long haul international flights around the world. The company Air Asia X has been expended from the Air Asia airlines company. The Air Asia provides the low fare charges flight to customers and it operates at the local levels. At the later stage, the Air Asia Airline Company opens its new operations that were aimed at providing the international flight services. The following section aims at discussing in detail about the Air Asia X Company and the strategies that the company is pursuing in today's fast pace of competition among the private based airlines. Also it will be discussed that how the company's strategic actions has lead the company to survive during the period of recession that was occurred in many countries of the west.

Discussion

Strategic situation of the Air Asia X Airlines Company at the initial stage

From the case study, it can be clearly seen that the Air Asia X airline has faced many strategic challenges since the company has started it operations. In early years the company was involved only in the national based and local flight operations and due to it's local and national based operations the company had to only focus the economic issues that were only related to the national based. In fact the Air Asia airlines company was being operated by the brother and the sister at the initial stage, however, the brother took the step to expand the airline operations at the international basis and had attempted to extend the Air Asia airline company with the Air Asia X airlines company. In this way the Air Asia airlines continued its airlines operations at the national and local levels and the Air Asia X Airlines Company started its operations on the international ...