Re-Launch of Birds Eye Frozen Foods

Launch of Birds Eye Frozen Foods

Introduction

New product development refers to the complete process of the development of new products in order to introduce them in the market. A product that is offered to the customers is to provide them with benefits; however, it can be tangible or intangible. The two main areas that are considered during new product development include generation of the idea, product design and the details of the product. Besides this, the others include market research and marketing analysis (Scott, 2010, pp. 34-89). New product development is considered by the companies as the first stage that enables them to generate products which are new.

Statement of the Problem

The problem statement of this proposal revolves around finding the facts that should be taken into consideration while launching any existing product in the international market.

Aims and Objectives

The aim of this research proposal is to present a report on the launch of a new product in the market. The product which is going to be re-launched is a Bird's Eye frozen food in. Initially this brand was launched in United Kingdom only and after getting success in UK it was launched in other parts of the world also. Now the objective of this research paper is to launch Bird's Eye in Pakistan.

Discussion

Product or Service Idea

Frozen food products are often overlooked, which includes all types of meat and seafood. Nevertheless, frozen food should not be overlooked because they are increasingly integrating consumption. In the local market the consumption of the frozen food is obviously proliferating, as gradually extending the varieties and types of products offered. In addition, sales of frozen foods are considered a good preview of the consumption trend of families with income scales medium to high (Scott, 2010, pp. 34-89). From this perspective, Birds Eye Frozen foods are taken into consideration for launch in Pakistan.

Research Method Adopted

There are a lot of techniques and procedures that are taken into action by the researcher while conducting the research. Such techniques include sampling, interviews, questionnaires etc. They all have their own uses, importance, advantages and disadvantages. But these techniques are very helpful in order to conduct the research accurately (PeterDonnelly, 2011, pp78-90). The research method adopted for the launch of a frozen food brand is based on findings through survey and the review of existing literature.

Sampling

In this type of sampling method, the sample out of the total population is selected for a specific purpose. It either may involve the entire population or some part of the total population. It helps to clearly define and explain the sample for a particular study.

Rationale for the Product Choice

The company offers a very wide range of frozen foods for people of all religions and cultures. The wide range of products includes BBQ, party food, roasted food, and all sorts of frozen chicken, frozen vegetables, chips, Chinese foods, Indian foods, Italian foods, frozen pizzas, desserts and many more. Background of the Study There is a very tough competition in ...