REFLECTIVE ESSAY

Module 6 - Reflective Essay Integration & Reflection

Module 6 - Reflective Essay Integration & Reflection

The entire journey of having the strategic marketing as a course was an enlightening experience. I have developed an understanding of what marketing actually entails. It is more than just publicity which is the a very cliché terminology used in lay man words. The term marketing is more than just publicity it has a very comprehensive meaning publicity being just a minor part of it. Marketing is a set of measures aimed to discover the wishes of consumers and develop products or services ...