Reflection Paper on International Marketing Textbook

Reflection Paper on International Marketing Textbook

Introduction

International Marketing 15th edition is the largest selling book that is based on the latest and quality marketing concepts used all over the world. In the book of International marketing 15th edition written by Cateora, Gilly and Graham they have focused on all the key innovations and events that have brought positive impact on the overall global business in the recent years. It also includes many latest and rationalized learning tools related to technology. This book updates the readers and students about the international business and marketing approaches, matchless foreign cultures and the atmosphere essential for the “Global World”. The book also guides the reader in understanding the cultural dynamics and international trade activities commonly used around the globe. Although, this book mainly focuses on the western countries practices and approaches used for marketing the products and services internationally. It is a self explanatory book, which elaborates each topic with a clear example to gain more grip to the topic.

Discussion

This book is really helpful in making the future of marketing student bright as it helps in gaining the insight of each marketing concept or strategy clearly. The practical examples from the international world related to business provide clear understanding of the concepts of marketing. It enables the business manager to be successful not only at country level but at global level. This book enables the reader on how global changes takes place in businesses and how these changes can be managed in favor of the business.

The main focus of this book is to guide the United States nationals on how they can successfully run their business activities effectively as the other countries are doing around the globe. The trade activities of goods and services mainly defines business, so by ...