Refined E-Commerce Solution for Timeless Fun Toys Inc

Refined E-Commerce Solution for Timeless Fun Toys Inc

Introduction

Timeless Fun Toys, Inc. is a giant toy producing company which deal in all types of toys but has a special focus on action and heroic cartoon characters that are very famous among the children. Timeless Fun Toys, Inc. has its own e-commerce tool a website that caters a low margin of the total market share but their key connecting and selling points are major shopping arenas and reputed toy stores. Now Timeless Fun Toys, Inc. wants to cater more market share of toy consumer market via e-commerce with the satisfaction of COPPA which is a law to protect the usage of information of children (users) so, company has decided to launch a new e-commerce website that fulfill all the compliance of COPPA with a new series of toys.

Discussion

A general market has two major parts. First is the consumer market and the other is business market. Business market includes all those companies who produce goods and services for end user means consumer market. In a typical business market, organizations procure raw materials for production of end products. In both of the markets, the customer and supplier are interrelated to each other and heavily relay on one another for their survival (Tanner, and Raymond, 2012). There are four major factors involve in a business buying behavior.

Environmental

Organizational

Interpersonal

Individual

There are also 4 factors which influence the consumer buying behavior.

Cultural

Social

Personal

Psychological

Timeless Fun Toys, Inc. focuses on children as their main target market so; they have to be very much specific in drafting their strategy. Now a day each and every child wishes to follow the characters which they like the most, and they wished to act and react in similar ways as their heroic characters do. It can easily be observed through a normal routine of a child that a child starts up his day by wakes up in the morning wearing cartoon character trousers, jumps out of blanket having some character printed on it, his toothbrush and every other stuff is representing his favorite cartoon characters and even in his breakfast his cereal pack reflects heroic cartoon character and, so he passes all day in the same manner (Kapoor, 2003).

Timeless Fun Toys, Inc. needs to focus and study the changes in psychological and cultural behavior of children to increase their market share because in today's world children are taking their ...