Toyota GB PLC is one of the leaders in the automotive industry of Europe. There are mainly two manufacturing plants of Toyota GB PLC in United Kingdom. One is located in Burnaston, Derbyshire and another in Deeside, North Wales. The company has a large number of workforce that is estimated to be 4, 000 employees working with Toyota GB PLC in United Kingdom. There are numerous sales outlets of Toyota in the United Kingdom and all over the Europe which has placed the company in the list of global leaders of sales in the automotive industry (Toyota, 2012).
Industry Overview
The automotive industry consists of those organizations and companies that are involved in the designing, manufacturing, development, and marketing and selling of motor vehicles. It is considered to be the most important sector for generating revenue for the country that is added to the Gross Domestic product of a nation. The organizations operating in automotive industry have to deal with the highly competitive environment, labour intensive work and presence in more than one country (Toyota, 2012). Automobile is one of those sectors in United Kingdom that requires a highly interactive model and framework of human resource management (Bloomberg, 2012).
Primary Competitors
Since, automotive industry possesses fierce competition in the market. Therefore, the Toyota is also confronted with the competition from giant automobile companies operating inside and across United Kingdom. The primary competitors of Toyota includes Ford which is an American multinational company, Volkswagen which is a German multinational automobile company, Honda which is a Japanese multinational organization and General Motors which is also an American multinational company and one of the biggest companies of united states (Bloomberg, 2012).
Job Design & Analysis
In order to efficiently conduct the business in European market specifically the United Kingdom, the company needs to focus on expansion in the market to attain success in their objectives. The company has a strong marketing potential that it has applied in various markets including the United Kingdom. There are marketing managers who are responsible for the marketing functions of the organization. However, referring to the need of expansion and success, the company needs to hire marketing sales officer in each one of its business units present in United Kingdom. The post of marketing sales officer is a sub category of marketing management functions of the company. The marketing sales manager is not required to have previous experience. However, an internship experience will be preferable mainly in the manufacturing or automotive industry (Sims, 2007).
Job Description
The job description of the marketing sales officer includes following activities thaw would be performed by the marketing sales officer.
Assisting the senior management in the planning and implementation of the annual marketing plan of the company
Development of strong collaborative relationships with the stakeholders of the company
The officer will be responsible for answering the queries related to the client specific program which is an important part of the marketing activities and functions here ...