Recovering from Social Media

Recovering from Social Media

Introduction

This assignment is focused on writing about the issues and the use of third person. It discusses the different ways through which the PR disasters of social media can be managed. It also identifies and explains the different forms of PR disasters and their effect on the business.

Discussion

There are many benefits of social media for the businesses as it results in generating exposure for business. The businesses use social media for gathering the marketplace intelligence. The marketers of business who have been using the social media for more than two years have seen a rise in the search engine rankings along with reducing the marketing business for the companies (Dyer, 2013). However, there are disadvantages of using social media. The incorrect and inefficient use of social media can result in disasters for the companies (Sniderman, 2011).

Through the use of Twitter accounts, there have been many PR disasters and horror stories. Furthermore, there are also some successful cases of companies which were able to turn the bad situations of social media in something beneficial. There are many stories regarding the prevention of slip-ups. These slip-ups are inevitable mainly in the fast pacing world of social media. There are different methods through which the companies can recover the PR disaster of social media (Sniderman, 2011).

The PR disasters of social media fall in a wide range of embarrassments and fails. They can include simple slips such as posting of a personal message or a link to a funny video. These types of mistakes can be easily rectified as they do not reflect poorly on the business.

However, there are some slip-ups which can be very harmful for the company. These harmful slip-ups can be of five main types in which the inappropriate opinion refers to an opinion ...