RECOMMENDATIONS AND THE FINDINGS

Recommendations and the Findings

Recommendations and the Findings

Introduction

The main objective of this study is to present the findings based on data collected from primary research through the structured Questionnaire surveys (questionnaire attached in Appendix), which was undertaken two different locations. The survey undertaken includes 100 responses (I.e. 51 Male and 49 Female). The data collected is evaluated using quantitative approach by using statistical software package called SPSS. As there is large amount of data being collected it makes difficult for researcher to present a summary of everything. The first half of the study reviews the findings using frequency tables and second half of the study reveals how influencing demographic factors and behavior patterns are in making destination choice and decision making process using the cross tabulation analysis(Tanaka and Bentler, 1985, 658).

Descriptives

Age

N

Mean

Std. Deviation

Std. Error

95% Confidence Interval for Mean

Minimum

Maximum

Lower Bound

Upper Bound

0

3

.33

.577

.333

-1.10

1.77

0

1

1

7

.86

.900

.340

.03

1.69

0

2

2

45

.73

.939

.140

.45

1.02

0

3

3

45

.78

.823

.123

.53

1.02

0

3

Total

100

.75

.869

.087

.58

.92

0

3

This study is based on an exploratory design wherein four samples of festivals were systematically compared in order to determine how ownership influenced management. Samples obtained in each country are quite different, and one of the advantages of cross-country comparison is to reveal diversity. The major festivals in Sweden, all involving live music performances, belong to the association FHP with the purpose of facilitating collaboration and the exchange of kNowledge. The managers of this group of 16 festivals agreed to take part in the research, and 14 of them answered an extensive questionnaire covering questions about their present governance, management, changes and threats. These are relatively large festivals scattered across the country, both in large cities and small towns. Analysis of this sample in isolation has been reported elsewhere (Getz and Andersson, 2008 D. Getz and T. Andersson, Sustainable festivals: on becoming an institution, Event Management 12 (2008).Getz & Andersson, 2008)

The UK sample was gathered from a database of organisations that were members of BAFA (The British Arts Festivals Association). BAFA is a membership organization covering the widest span of arts festivals in the UK. These include some of the large international cultural events, such as the Edinburgh International Festival and Brighton Festival, through to small festivals such as the Winchester Hat Fair and the Corsham Festival in Wiltshire. The response was a total of 43 useable questionnaires that covered a diverse range of events in terms of form, size, funding and geographical location and could, therefore, be reflective of many festivals within the UK.

The Australian sample frame was a database of festivals compiled from public domain websites in Western Australia, such as local government and event organizers' websites. The response was a total of 78 useable questionnaires. Western Australia is a large state with a sparse population in the north, however, the majority of the respondents were from the city of Perth and rural areas in the east and south of the state, thus providing a diverse range of festivals, staging contexts and programs.

The survey instrument was in large part an extension of previous festival stakeholder research, and was first developed and applied to the Swedish sample (in ...