RADIO-SPOT CAMPAIGN STRATEGY

Radio-Spot Campaign Strategy - Dry Cleaning Service



Radio-spot Campaign Strategy - Dry Cleaning Service

The Target Audience and Demographics for the Product

The target audience for the product constitutes housewives and single parents who have hectic schedules and can use a reliable service to lessen the burden. This target audience essentially constitutes an age range from late 20s to late 50s. Individuals belonging to this demographic span both genders and is generally in positions where time management is a constant challenge.

Purchase Behavior

The purchase behavior of the service's target audience is essentially driven by a monthly purchase of consumables. It is around ...