QUEENS OF THE NILE

Queens of the Nile

Table of Content

Queens of the Nile1

Executive Summary1

Our Mission1

Our Motto1

Keys to Success2

Company Summary2

Competitive Edge6

Marketing Mix6

Financial Plan10

Important Assumptions10

Projected Cash Flow11

Break-even Analysis11

Projected Profit and Loss12

Products and Services14

Promotions14

Marketing Program of the Competitor15

Positioning Statement15

Pricing Strategy15

SWOT16

Strengths16

Weaknesses17

Opportunities17

Threats17

Bibliography18

Queens of the Nile

Executive Summary

Queens of the Nile is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will furthermore preserve a forthcoming, fair, and imaginative exertion setting, which respects assortment, designs, and hard work.

Our Mission

To provide services and products that boosts our clients' corporeal look and psychological leisure.

Our Motto

"The Trend Begins Here!"

The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential.

Stacey Spinale, co-owner of Queens of the Nile, Jr., her husband, has worked in a prestigious, upscale salon in Egypt, for the past two years. Stacey has created a large client following through hard work and dedication. Stacey, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.

To achieve our objectives, Queens of the Nile is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.

Keys to Success

The keys to accomplishment in our industry are:

Location: providing a without difficulty nearby location for patrons.

Environment: providing an setting helpful to giving calm downing and specialized service.

Convenience: recommending clients a extensive variety of services in one site, and expand business hours.

Reputation: status of the owner and other "beauticians" as providing greater personal service.

Company Summary

Queens of the Nile will, upon commencement of operations, sell a wide range of beauty services and products. We will offer quality hair, nail, and skin services, along with summit lines of beauty products. What will set Queens of the Nile apart from the opposition is our pledge to providing all of these services in one suitable location.

Start-up Summary

After spending several months searching for a salon to purchase, the owners decided to start a salon from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment of the salon. Leasehold improvements will amount to approximately $32,500, and salon equipment will cost about $27,000. The owner will invest $500 for cash-on-hand at starting date.

Start-up

Requirements

Start-up Expenses

Rent deposit

$1,817

Other

$0

Total Start-up Expenses

$1,817

Start-up Assets

Cash Required

$500

Other Current Assets

$600

Long-term Assets

$59,500

Total Assets

$60,600

Total Requirements

$62,417

Start-up Funding

Start-up Expenses to Fund

$1,817

Start-up Assets to Fund

$60,600

Total Funding Required

$62,417

Assets

Non-cash Assets ...