Quantitative and Qualitative Strategies

Quantitative and Qualitative Strategies

Qualitative research in a complex analysis and is characterized by mathematical calculations but no experimentally. Quantitative research however is carried out experimentally and relies and builds on mathematical techniques such as quality, frequency and amount etc. Qualitative analysis provides more details and is more focused and deep process. Qualitative analysis put emphasis on how and what meaning is given to a certain situation (Kotler, 2000). Qualitative approach is subjective and has understanding nature. In this type of research, the researcher has to engage more with the subject under consideration. This type of research is ...