QUALITY

Quality

Quality

Introduction

Quality is one of the most important aspects of any product or service in a business. The term 'quality' has a pragmatic interpretation that might refer to the superiority or inferiority of an object or anything. This condition is, in total, perceptual, conditioned and is subjective regarding its interpretation and understanding by different people. There many are a special focus on the quality specification and comparison of the particular product with its rivals in the marketplace. The concept of quality measures the conformance of products to a certain degree of customer satisfaction and to their level of expectation (Milakovich, 1991).

There have been various definitions of this terminology created by the management experts and gurus of quality. The term 'quality' is derived from the Latin word "qualis" and means "as is". Thus initially neutral quality includes the nature, quality or value of a product or a service (Besterfield, 2012). The rating of quality as good or bad is depend on the degree of fulfilment of the expected or specified criteria. The history of the concept of quality can be as old as man himself, emerging with the agriculture, services, and finally with industrialisation. A major boost to the field of quality was given to the industrial revolution, but most of all the development of statistical tools and case management during this century. The increasing demand and the strong domestic and inter-domestic competition are causing a steady evolution in the philosophical foundations and practice of quality management.

Discussion

The concept of quality can acquire multiple definitions and interpretations, as everything depends on the level of customer satisfaction or compliance. However, quality is the result of strenuous effort, work effectively to meet consumer desire (Besterfield, 2012). In addition, the organisations are undergoing transformational changes by developing its processes and business practices. The organisational development incorporates the quality management that is considered important for the productivity and growth of the organisation (Geotsch & Davis, 2009). Quality management means the quality of the instrument, processes, and system is maintained and sustained by incorporating the total quality management that follows the standards of ISO 9000. The organisations that are going through the phase of development, plan and implement the quality plans to maintain the quality and produce quality output (Besterfield, 2012).

Concept Analysis

The evolution of the concept of quality in the industry and the services we show we move from a stage where quality only referred to the control end. To separate the products bad good products, a quality control step in the process, with the motto: "Quality is not controlled, is made." In practice, there are two types of quality (Geotsch & Davis, 2009):

External quality, which corresponds to the satisfaction of customers. Achieving external quality required providing products or services that meet customer expectations for establish customer loyalty and thereby improve the market share. The beneficiaries of the external quality are the customers and external partners of a company. Therefore, this type of procedure requires listening to customers and should be allowed to consider the implicit needs that customers do not express (Geotsch & Davis, ...