QUALITATIVE RESEARCH METHODS

Qualitative Research Methods

Abstract

The qualitative research approach is wealthy for any research study because it helps to provide strong evidences for the subject. In this case study, the company production has low productivity because of the business conflicts between two experts have increased the intensity of negation. The qualitative study can help out to examine the conflict between two partners by using various data collecting methods. The data collecting process has affluent for the company to collect their responses. Further, these responses can help the investigators to evaluate any method that can help to increase their team work and other related issues.

Part A5

Qualitative Research5

Interviews5

Reviews5

Focus Groups5

Observation6

Characteristics of Qualitative Research6

Issues of Qualitative Research Approach7

Compare & Contrast Qualitative Research Methodologies9

Ethnography9

Case Study Research10

Grounded Theory10

Comparison11

Contrast11

Strengths and Weaknesses of Qualitative Research11

Strengths of Qualitative Research12

Weakness of Qualitative Research13

Research Area14

Part B15

Problem15

Questions about the Situation18

Objective of the Study18

Research Questions19

Literature Review20

Design of the Study27

Data Gathering Techniques29

Data Collection Technique30

Collect the Data30

Analyze the Data32

Descriptive Statistics32

ANOVA33

Recommendations35

Qualitative Research Methods

Part A

Qualitative Research

Securities psychoanalysis that uses personal judgment based on no quantifiable data, such as management proficiency, manufacturing cycles, strength of development and research, and labour associations. This type of or analysis is than quantitative, which focuses on statistics or numbers. It is a different and special type of study that judges the surroundings and observed them with proper techniques. The qualitative research method has prioritized the facts. It involves a naturalistic and interpretive approach to its subject matter and gives precedence to what the data add to significant research problems or active information. Qualitative research has evaluated facts by using observation and critique further to use all those observation and analyzed it. Qualitative research produces clarification, explanation, and descriptions of actions and stimulus (Kernzer, 2011). To obtain all facts through observation and personal judgment requires various techniques that highlight the importance of qualitative research. It has various research method process which include

Interviews

Reviews

Focus groups

Observation

Interviews

It includes a series of patterned questions or allocating a subject to relate their experiences.

Reviews

The data of reviews had collected from past scholarly literature reviews, papers or any other written documents on the same study. It helps to examine the attitudes and actions towards a same subject.

Focus Groups

Focus group data has collected from different perceptions of the respondents. In this, the researchers mostly provide some topic and the multiple respondents have given their opinions on those particular topics. The researcher has observed all the responses and gathered it. This data has further used for analysis that provided them affluent results.

Observation

The investigator observes the target audiences and notices their documenting, attitude and notes their actions.

Semi-structured interviews;

Unstructured interviews;

Participant observation;

Non-participant observation;

These are all the significant sources through which the data of qualitative research study can be collected. The qualitative research methods can be used in a study where the quantitative data and their collection are not possible, so the researchers use qualitative data by observing the respondents and their behaviors (Sekaran, & Bougie, ...