Qantas: From Australian Airlines to Jetstar

Qantas: From Australian Airlines to Jetstar



Qantas: From Australian Airlines to Jetstar

Qantas Airways Limited

Qantas (Qantas Airways Limited) is the name and callsign of the national airline of Australia. Qantas is also air line without disrupting the world's oldest current 'S in third place (after KLM - Air Lines and Avianca of Royal Dutch). It is also the twentieth largest fleet off the 213 and the thirteenth largest airline in the world next to the names of the passenger. Qantas plane operates a total of 213, which includes the plane 28 in the fleet air routes pennies Jetstar plane 49 of the various QantasLink brands. The name was in the beginning the "QANTAS" to "the initials air services Queensland and the Scandinavian country". Based in Sydney, New South Wales and the airlines to Australia's largest company. His major international main shaft and Melbourne Tullamarine International Airport Sydney Kingsford Smith Aéroport.

Porters Five Forces

Understanding the competitive nature of the airline is crucial. To assist the market analysis, we have prepared an analysis on Porter's five forces to evaluate the value of our industry structure:

Bargaining power of buyers

This is a force that can impact the competitive position of a company and it is referred to as the amount of influence customers place on a business that affects the prices and profit (Stahl, M & Grigsby, D 1997). As customers now are being offered more choices from different airlines thanks to deregulation, it is now more convenient and normal for customers to switch to another airline if they see a better deal or they are dissatisfied wit the current one. Therefore, to meet the bargaining power of customers, low cost airlines in Australia are now offering promotions and extra services to attract them.

Threat of substitutes

The third force that Virgin Blue will be affected by is that of threat of substitutes which is also high. With the internet being widely used, video conferencing is being used by companies more than ever, hence reducing the need to physically travel. Another threat of a substitute is a high speed railways. Countries with advanced railway networks such as Japan and Europe saw a decline in the reliance of air travel (Friedheim, 2004). To counter this, Virgin Blue, where most of its operations are located emphasizes a great deal of convenience such as a low fare and nonstop services over the vast Australian archipelago. Besides ...