QANTAS

Qantas Airline

[Name of the Institute]

Table of Content

Executive Summary3

Introduction4

Mission4

Vision4

Background4

Quantas Awards & Performance5

Segmentation, Targeting & Positioning7

Environmental Analysis8

SWOT Analysis8

Challenges10

Identification of Four Critical Issues10

External & Internal Audit12

Conclusion & Recommendations14

References18

Executive Summary

The purpose of this report it is to analyze the current situation of the Qantas Airline by the conduction of the external and internal analysis of the organization based on the kind of resources that Qantas airline has along with the capabilities it possesses along with the kind of strengths and opportunities that gives Qantas Airlines a competitive advantage. It also highlights the issues that exist internal and external to the organization in terms of competitors as well as the value chain and the current growth strategies. Furthermore, this report recommends the kind of strategies that the company can make use of in order to ensure that the opportunities that the company has can be taken utmost advantage off and the threats can be avoided in an effective and efficient manner.

Mission

Mission of Qantas is to increase shareholder value via strong supplier relationships. It can be achieved via systematic, disciplined and constant process for attainment of ethical and reliable relationship supply of purchased goods and services that is external to the organization and simultaneously reduce the costs whilst improving quality of the technology and services

Vision

The vision of Qantas vision is to constantly offer the best airline experience.

Background

Qantas is said to be the twelfth largest as well as the second most oldest airline. Qantas Airline is said to be the largest domestic airline as well as the international airline in Australia. Qantas Airline is an abbreviation for Queensland and Northern Territory Aerial Services Limited. Qantas Airline has said to play a crucial role when it comes to the development of the Australian aviation as well as the international aviation. Qantas Airline is said to be privatized in the year of 2003 whereby the British Airways is said to take 25 percent of the Qantas Airline's stake in the airline for A$665 million (Unisys, 2008).

Qantas business is said to be based on the transportation of the passengers. It is also said to be recognized as an airline service that is said to be the world's leading airline when it comes to covering long distances. Qantas Airline is also said to be an airline which possesses pioneered services from Australia to Europe to North America. Qanta's airline is also said to have a large network whereby it covers 145 destinations in 37 countries. In the year of 2008, The Qantas group is said to operate a fleet of about 224 aircrafts constituting the Boeing 717s, 747s, 737s as well as 767s. It also has Airbuses constituting of A320s as well as A330's. Qantas Airline is also said to have Bombardier Q400 and Bombardier Dash 8s. Qanta Airline is said to be divided into two major brands that is the Jetstar flying as well as the Qantas. In addition to the flying business the Qantas Airline also has airline oriented or related businesses. The airline related businesses include Qantas Holidays, ...