Q.1: Describe the commercialization of childhood as it has intensified in the late 20th/early 21st- century U.S The average American child sees about 40,000 TV commercials every year (Sondheimer 24). Companies attack junior viewers all the time, trading everything from sugar cereals to mini vans, and cross-promotional marketing influences everything from the nourishment supplied in school vending appliances to the individual characteristics who emerge in children's books. American companies spend over $15 billion annual on marketing to children in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers. The marketing trade preys on children from the day they're born, exploiting their vulnerabilities and skewing their standards in alignment to  influence what they consume, wear, and play with. This  advertising blitz stifles creativity and exacerbates fatness, consuming disorders, aggression, sexual precocity, and substance abuse(Pediatr77 ). Thus, a savvy marketer will pull out all the stops to assure the child's support for a specific brand. Q.2: Show how mass advertisers to U.S children and adolescents disrespect and contradict the findings of the behavioral science. As the Twentieth Century wound down it became progressively clear-cut that, particularly in U.S. society, childhood as a distinct developmental life-stage is undergoing important change. Late twentieth-century childhood in the United States is being changed by multiple stresses that tended (ever more intensely) to compress else usual sequences in child and adolescent (i.e., pre-adult) development into tighter and tighter chronological time frames(Munoz 100 ). He called this emerging convention the “hurrying of childhood.”  The U.S sees humanity as answering to its   children and adolescents by boosting them to grow up too very fast too soon. These institutional changes, foster a important heritage move in the communal valuing of childhood and of children.

Q.3: Discuss mass advertising's concept of the “teen” and show how it has been used as a justification for intensifying pressures for age-inappropriate behaviors. Media celebrates present heritage, including rock melodies and up to date movies, as the delineation of teen-specific demeanor and it is strengthened time and afresh in the media. American society's heritage values have been changed by TV content. It is claimed that children's values are garbled by a newspapers heritage that seldom mentions religion, devalues family bonds, and does not strengthen the values of fairness, compassion, and community. (Hampton 214) Political leaders, jumping on the bandwagon, have tried to use these arguments to change the newspapers natural environment and its content. Q.4: Demonstrate the impact of commercialization on U.S. boys and on U.S. girls. Then, comment on the probable consequences of those impacts for the future of U.S. gender relations.

Television and other newspapers comprise one of the most important and under recognized   influences on   children and adolescents' health and behavior. In an era when textbooks inquire juvenile scholars to work out the diameter of an Oreo biscuit or how numerous weeks of share is required to purchase a two of Nike footwear, a assembly of psychologists are evolving progressively alerted at the influence commercialization may be having on the nation's   children(Dietz 234 ). The society's pressure of having ...