Purely GR…8!

Memo

To: Sandra Hawkens

From: Henry and Romil Reyes

June 8, 2013

Subject: Purified water bottle plant to find a quick way to increase the sales of the bottled water.

Recommendations

Short Term

The orders must be taken quickly and focus must be on making new customers. A strong marketing plan must be developed which should give ideas for aggressive marketing for quickly penetrate in the new markets. Strong and innovative schemes must be introduced which can help in attracting the new customers and help in making place in the already saturated water market.

Long Term

With the expected increase in the sales of the bottled water there will arise a need of for more pure water in different categories such as sparkling, clear, spring water etc. The water plant should focus on expanding the business into new categories as well.

Control and Feed back

If the plant is receiving, any rather complain from any of its customer regarding the product quality or late delivery cases than it should be rectified immediately. The product should be replaced immediately with a new one and the focus should be kept on providing timely deliveries to the customers in minimum time. The sales force should be trained effectively and they should be taught new and innovative techniques to make new clients and retain the older ones.

Contingency

If all the recommendations put forward does not result in achieving the expected results than some of the changes must be welcomed. A meeting, which would invite all the employees of the company to pool in their ideas to market the product, should be called. All the employees must be given a fair chance to speak up their views to improve the efficiency of the team.Executive Summary

American and Canadian consumers were increasingly using bottled water and home water treatment systems to avoid direct tap water. Many people ...