PURCHASER VS USER

Purchaser vs User

Purchaser vs User

A consumer is the end user of a product or service. (Solomon 2003) The global consumer market consists of all purchasers of goods and services for personal or family use, more than 270 million people (including children) spending trillions of dollars in the U.S. in the late 1990's.

Consumer demand

Consumers adjust purchasing behavior based on their individual needs and interpersonal factors. (Mantel 1999)To understand the influences, researchers are trying to find out what happens inside the minds of consumers and identify the physical and social development of the external influences on buying decisions.

Buying a Memorandum

Although this ...