Pulse Motors

Pulse Motors Market Research



Introduction4

Purpose of the Study5

Market research5

Quantitative Research5

Telephone Interviews6

Computer Assisted Telephone Interviewing6

Personal In-Home Interviews6

Computer-Assisted Personal Interviewing6

Mail Interviews7

Mail Panels7

Internet Surveys7

Qualitative Research7

Interviews8

Focus groups8

Reviews8

Observation8

Pulse Motors Research Methodology8

Major Qualitative techniques used by Pulse Motors9

Description9

In-depth Interviews10

Description10

Recommendations11

Other qualitative strategies11

Implementation Plan12

Sampling12

Product life cysle stage12

Skimming strategy12

Budgeting13

Launch plan development13

Communication/PR planning13

Campaing Planning13

Training for service providers14

Distribution Management14

Execution14

Evaluation and Tracking14

PVEO Motor limitations15

Consumer behaviour15

Non-availability of technical staff15

Fragmented approach15

Non-availability of PVEO16

Resistance of marketing managers16

Awareness16

Recommendations16

Conclusion17

Pulse Motors Market Research

Introduction

This research aims to identify consumer behaviour and recommendations for how the PVEO to be marketed in UK. Moreover, the proposal discusses the relevant theories in this regard and the proposed methods for research, as well the possible limitations the research may entail. It explores the demand in the niche market for the acceptance and adaptability of Pulse Motors PVEO model.

Pulse Motors, dedicated to making electric vehicle possession as convenient and competitive as could be expected under circumstances which will rule the streets in the near future. Soon change of oil will be a distant memory and the filling up of cars will include an additional cord in place of a gas pump. Pulse Motors will begin up outlining and transforming two-wheeled electric vehicles with their points of interest over different manifestations of universal and alternative transportation. PEVs offer advantages as a convenient and environmentally friendly drive. City occupants regularly owning cars in a city confront problems and public transportation excessively constraining or uncomfortable. It is explicitly intended to answer the regular inconvenience of city driving. Pulse Motors looks to address the deficiencies of the EV business in a novel manner. It gives general society a chance to make a life changing opportunity and attempt green driving without the stresses that avert generally individuals from taking that leap. As a hybrid human-electric vehicle, the PEV0 comes operational with completely useful pedals permitting the consumer to ride it like a bicycle, or basically bend the throttle and feel its all-electric force quicken you on level ground or up steep hills. Join its laid-back driving geometry with acceleration and force consumer in for the most exciting drive (Pulse Motors).

Purpose of the Study

This endeavour and study will first and foremost be a descriptive, as well as an exploratory study. The primary focus of the study will revolve around the perceptions of the customers regarding the transportation facility and convenience with the introduction of Pulse Motors PVEO.

Market research

The methodology of evaluating the suitability of any new product and service through methods, for example, survey, product testing and focus groups. Statistical surveying permits an organization to run across who their target business is and what these buyers ponder an item or administration before it gets accessible to general society. Market surveying may be directed by the organization itself or by an unbiased gathering organization that has practical experience in statistical surveying. Test subjects are for the most part remunerated with item tests or paid a minor stipend for their opportunity (Investopedia). There are two types of market research; primary market research and secondary market research ...