Public Service Broadcasting

Public Service Broadcasting

Public Service Broadcasting

Introduction

The Broadcasting has undergone dramatic change in the last couple of decades. Facing latest technologies such as digital convergence and broadband, future of the public service broadcasting is now become a crucial global concern. There are number of innovative ideas that provide access an audiovisual content over the mobile network, internet and other latest Medias become ever more common (Harrison & Woods, 2001). In recent times television has now moved rapidly from four major stations to hundreds and it is more likely to move digital environment. In majority countries, existing broadcasting models with co-existence of state and commercial as well as channels of public service. Major aim of this is this paper is too distinct the public service broadcasting and potential problems it faces. In addition, it is also address the questions about the role of public service broadcasting in the information system society and how it should adjust with the internet age.

Background

The beginning of the Public Service Broadcasting can be traces far back from 1920 when post office set up the British broadcasting company. The decision was to make the services was to be finance through a licence fee that was to be paid by the public cooperation's and depend on the rejection of market forces. In 1934 (Born, 2003), era of free economy consumer can buy that only offer to them and which is not necessarily a most advantageous one. Major crisis of Public Service Broadcasting start from 1936 after the introduction of television and it extend to the influence of BBC from radio broadcasting and this new medium BBC successfully able to maintain the monopoly over the British Broadcasting.

One of the major causes why there is such far flung talk concerning the closure of Public Service Broadcasting that has much to do with the procedure of globalisation. It is contended that inside a now globalised and related world, the idea of the country is progressively delicate in light of the fact that the process of social homogenisation make national uniqueness and national character challenging to characterize. Thus Public Service Broadcasting is confronted with an emergency of authenticity because of the way that it is unsure what open it should speak to

Discussion

It is more crucial to determine the potential reason for existence of Public service broadcasting to exist that is has purpose that differ from the state controlled the model of broadcasting as well as profit oriented commercial one. However, main purpose is to benefit not any commercial or political interest but public interest. In addition, Public Service broadcasting goal not just only the different form but it is also a complementary to, the private sector activities seems to be driven by just single ambition and targeting to cover largest population through most attractive content with having no perspective of public interest .

It is worth to note that the Public Service Broadcasting is a product of Western and European countries, with little exception in Japan, ...