PUBLIC RELATIONS

Public Relations

[Institute's Name]Public Relations

Introduction

Website is the fundamental assets of the company with its greater output to company where company observes the inflow of consumers with their frequent visits which enhance the ratings of the company of the company. Website being non-functional is not generating the revenue for the company and its aim and objectives looks invalid .Hence the decision of the CEO to make the non-operative assets to be operational is great challenge and it is quite interesting to be more value-added and beneficial for the company.

Discussion

Development of the PR plan

For the business like development of website which remained two years non-functional along with huge loss to company, here is the complete structure for the development of the plan for the website which would add more values to the company. For many business ,new tasks of the redevelopment and redesigning seems to assess for the goal setting and strategic planning .hence PR formulate the time line for attaining the targeted objective and help in defining the plan for meeting the optimum results for the company (Elliot, 2012).

For designing the clear the PR plan for the company's website, here are number of factors which make the measureable significance in the success and growth of the company.

Assessment and Planning

With this factor, company would analyze its previous performance in terms of the activities which are done by PR with the strong analytical eyes,all previous objectives and goals are assessed and the positive image of the business through the media activities to end-users are measured in terms of the proper campaign about the specific product and services .The assessment also will also help the company to compare with the competitors' activities. Next step for the company would be to define the overall goals of the websites and its proper usage in the media .company's website reflects both in terms of the action and words which would help the company to meet its final objectives. Planning the activities must be review by the experts who would be revealing the websites weaknesses, opportunities, strengths and threats .these experts like media or marketing would also disclose the consumers' needs and help in the expansion of the websites contents across the consumers' minds. Planning also involves the proper usage of all assets for touching the end-user who are the ultimately source of gaining the revenue (Bike, William, 2004).

Tool and Techniques

When the assessment and planning is done, then the next phase is how the activities be involved and turn the words into measurable actions which would help to gain the targeted objectives. Following mechanism would be more useful in obtaining the goals:

With the help of the media, company can use its own content for conveying its original messages to consumers in the different intermittent .thus it is imperative for the company to define the a clear calendar for saying to consumers and if possible it can revise it in various times (Elliot, 2012).

The PR section in the company must be more active and it must engage in the activities ...