PUBLIC RELATION AGENT

Public Relation Agent

Public Relation Agent

Situation Analysis

Referring to the scenario Tigerwoods is a well known icon socially I personally want to be with Tigerwoods because I am confident about the present and future success of Tigerwoods. I would have more chances to develop and growth with the dynamic team of Tigerwoods.

PR Objective

I believe that any company's name, profits and its sustainability will hinge on the efforts that its public relations department uses to support the company's sight picture and marketing strategies. Public relations personnel work as sponsors for the company and they construct and cultivate great working relationships with the consumer market. In any successful company supervisors and managers will start to understand the necessity of a well managed public relations campaign and how it is vital to the longevity of their company, managers will start to increase their dependence on the public relations office for wise tutelage on how to build strategies for programs.

A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government. In the government PR people are called press secretaries. They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns.

Publics

The target is the employees, consumer market, stock holders. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. (Review, 2006) The public relations job is involved in the dissemination of information; the public often mistakenly looks rather loosely as the art of spin doctoring. This really could not be further from the truth in my opinion. I once heard a clever anecdote about public relations that says “Salesmen lie about their wares and public relations lie about their companies.” However true or not, the public relations specialist has to be able to effective communicate with the consumer market, in the newspapers and over the phone. Public relations have to grow and nourish good working relationships with the media, they have to organize speeches, write those speeches and yearly reports, also public relations has to react to disasters and communicate one on one to the media concerning any company happenings. Among the many duties of the public relations career, they also have to maintain good working relationships between all the sections that are imperative to the company's survival; the employees, consumer market, stock holders and also the company's officers.

Media

The three media modes I've selected will be the television, newspaper and the radio all based on coverage and the respective audience. Public relations are most times heavily responsible for creating and disseminating sales material as well as putting out press releases about the company's current events.

For many companies, PR is an afterthought to strategic planning and can appear to be out of sync with business objectives. PR should tie into sales, desired results, and should speak directly ...