Proposal on

“Rethinking the Cinematic art in the Content of Changing Digital Media”

CHAPTER 3: METHODOLOGY

This chapter will represent the methods utilized to attain the aims and objectives of the study by exploring the impact of the digital media on the cinematic art. Therefore, the given chapter will research literature, philosophy, research approach, research design, and research process. The chapter will reach its conclusion by describing analysis method and sources of data collection for the study.

Research Philosophy

Cinema industry is one of the world's most profitable and best-documented art industries. Since, the technology modifies the methods of production, distribution and exhibition of the cinema and hence, the need for studies and research in order to explore the impact of technology on cinematic art has also been amplified. Now, cinema is a vital part of global market place. Cinema, a global industry is a source of flow of talent across the borders. It is regarded as the international connection of festivals and awards.

Recently, chief technological alterations have modified the ways films are produced and consumed. These days, generally movies are seen far from universal silver screens and more and more include arrangements rather than celluloid for shooting, altering and production (MacDonald, P & Janet Wasko, J, 2008). According to some field experts, 'trans-media' has raised cultural forms, through which roles, sets, and storylines develop across prints, movies and internet-based media (Jenkins. H. 2006). The study is designed to search and identify these impacts of digital technology on production, distribution and exhibition on cinematic art.

Research Design

A research design is defined as a blueprint for conducting a research project (Malhotra& Birks, 2006). They classify research design into two broad areas namely exploratory research and conclusive research. Since the present study seeks to rediscover the topic, it would therefore, be classified as an explanatory research based on the above categorizations.

It is further noted that explanatory research designs may be descriptive or causal. Based on this, the present research is a descriptive one as it seeks to describe the impact of digital technology on the production, distribution and exhibition over cinematic art. Authors also noted that descriptive research can be cross-sectional or longitudinal. Under this classification, this study design is longitudinal since data will be collected from the articles, publications, researches and books over the past 15 years on the selected topic of study.

Trochim& Donnelly (2006) noted that a research design is the glue that holds a research project. They classified research into three basic designs with respect to internal validity as randomized experiments, quasi-experiments, and non-experiments. Given this classification, the present study would be construed as a non-experiment as it does not involve control groups.

The study will be totally qualitative, longitudinal and archival. Additionally, for the study explanatory and descriptive research design will be done. In order to explore the topic and to get better insight into the impacts of digital technology on the production, distribution and exhibition of the cinematic art. This can be done through conducting an all-embracing search of the available literature in the topic ...