Proposal

Introduction/Background

Moet Hennessey, Louis Vuitton S.A., which is usually shortened to LVMH. It is the world's largest producer of luxury goods. LVMH has over 50 mostly autonomous daughter concerns, to which it is a parent company.Purpose and Objectives

The company goals are to continue to have excellent customer service, to become the #1 luxury goods provider not only in Miami but worldwide.

Relationship to the Strategic Plan

After reviewing the market for luxury goods, it is shown that LVMH has several opportunities in the market to reach its goals. The following list shows some opportunities that LVMH can pursue to reach its objectives through distribution and ...